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International Trade Fair for Amenity Areas, Sports, and Pool Facilities
Seven percent growth in visitor numbers / 26,600 visitors from 117 countries in Cologne / high level of internationality and visitor quality / strong synergy effect in the swimming pool sector with aquanale.
Function as leading international branch meeting point confirmed: seven percent growth in visitor numbers / 26,600 visitors from 117 countries in Cologne / high level of internationality and visitor quality / strong synergy effect in the swimming pool sector with aquanale / 24th IAKS Congress: interdisciplinary exchange at the highest level
After four successful fair days, the FSB ended on 30 October 2015 with an all-round positive balance, increased internationality and a good atmosphere. Around 26,600 visitors from 117 countries experienced innovations, products and services from the fields of amenity areas, sports and pool facilities at the leading fair of the branch in Cologne. The FSB, which once again took place parallel with the aquanale, the international trade fair for sauna, pool and atmosphere, thus registered clear growth in the number of visitors with a plus of 7 percent. It registered especially strong growth with trade visitors from Asia (+19 percent) and the Middle East (+12.5 percent). However, the trade fair duo also attracted a more specialised public to the Cologne exhibition halls from within Europe and registered a strong double-digit plus in comparison to the previous event. On the whole, the trade fair duo increased its foreign share to 58 percent of visitors with another increase of two percentage points.
The FSB and the aquanale took place for the first time in the Northern Halls of the Cologne fair grounds, which was received equally well by exhibitors and visitors. The synergies in the swimming pool sector were thus ideally exploited and interlinked. "The FSB once again reinforced its significance as the leading international trade fair for the amenity areas, sports, games and pool branches in 2015. Not only the quantitative key figures corroborate this, especially the growth at the international level, but also the high level of quality of the exhibitors and visitors," summarised Katharina C. Hamma, Chief Operating Officer of Koelnmesse. "The new hall allocation once again clearly focused the profile of the FSB."
Decision-makers, operators, architects, planners and landscape architects from both the municipal and private sectors found tailored solutions and future-orientated concepts for designing and offering space for social change at FSB.
All of the leading companies on the market from Germany and abroad presented themselves at FSB 2015. In addition to the new hall allocation, exhibitors especially praised the strong international interest. The exhibitors also evaluated the quality of the visitors very positively. This estimation is confirmed by the initial results of the visitor survey: according to this, 90 percent of visitors are involved in purchasing decisions either directly or in an advisory fashion. The visitors also had high praise for the event. A total of around 75 percent reported that they were satisfied with the fair visit. 82 percent even reported that they had succeeded in achieving their goals at FSB in Cologne. The broad portfolio of products ensured that 80 percent rated the exhibition offering as either good or very good.
FSB 2015 in figures:
624 (622) companies from 44 (44) countries took part in FSB 2015 in an exhibition space of 56,000 m² (67,000 m²). These included 202 (224) exhibitors from Germany and 422 (398) exhibitors from abroad. The share of foreign exhibitors was 68 (64) percent. Around 26,000 (25,000) trade visitors from 117 (115) countries came to the trade fair duo of aquanale and FSB. The share of foreign visitors was 58 (56) percent.
* All figures are calculated in accordance with the guidelines of the Association for the Voluntary Control of Trade Fair and Exhibition Statistics (Gesellschaft zur Freiwilligen Kontrolle von Messe- und Seite Ausstellungszahlen, FKM) and are subject to checking by an auditor (www.fkm.de).
The next FSB is scheduled to run from 7 to 10 November 2017 in Cologne.
COLOGNE TRADE FAIR HOTELS
There are plenty of reasons to join us for the FSB COLOGNE Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the FSB COLOGNE Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
TTI Travel International Trade Fair Travel Tips
Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot: